Victoria's Secret Ad

Who hasn’t heard of Victoria’s Secret? The most popular brand in lingerie. Many women, as well as teens purchase their merchandise because they think that they will look like the models in the Ads. Nothing has changed with these seductive Ads.If looking close to this advertisement these models are more sex symbols than Angels They continue to advertise their products with these models not caring at all about what people think or must say.

The audience can see that it is more about the models and less about the product. In this advertisement there’s different women wearing unique flashy erotic styles of lace material and fine mesh. It is their erotic colors and provocative images that captures the audience. The targets for this product are women and men of all ages. The purpose is to convince them to buy and wear the product. It symbolizes that no matter what age or size it will put a smile on your face.

Many Associations like The National Association of Anorexia and Body Disorders of girls has reported negative influences their idea of “The Perfect Body”. It has made these women feel negatively insecure about their bodies. These advertisements have targeted young teens with the same type of sexy and sexualized products sold in their adult line.

Sources

Barr, Naomi. The Tragic Story Behind Victoria’s Secret. Huffington Post. Slate- Web. 31 October 2013.

Kaiser, Susan B. The Social Psychology of Clothing: Symbolic Appearances in Context. 2nd ed. New York: Fairchild Publications, 1997. Print. Pg. 18-21.